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RESEARCH AND INNOVATION

Ever more efficient products for an even more precise result

Formulas recognized for their high quality, the sensoriality of the textures and the ease of mixing or application

Ranges developed with expert hairdressers and colorists to meet their daily needs as closely as possible

Each new product requires the intervention of at least five expert professions from the Research & Innovation Laboratory : chemistry (formulation and analysis), biophysics, biology, dermatology and toxicology.

New product formulation projects can thus take up to five years of research depending on their complexity.

We have a high level of requirements concerning the quality of our formulas and the sourcing of our active ingredients, which is based on the know-how of our teams.

Our coloring experts have mastered hair dyes after several years of learning and can fully formulate products with unique, reproducible color renderings, while providing a silky touch and extraordinary shine.