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OUR STORY

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1919: Creation of the company by Eugène Sutter, an avant-garde hairdresser concerned with the emancipation of women

The company develops on the Hairdressing Professionals market and creates 3 establishments in Paris, London and Vienna. This international development is based on the invention of the permanent “Ondulation Permanente Eugène“. Present in nearly 60 countries, the company is the symbol of “Made in France” success thanks to its unique know-how.

1932

Advertisement for "Gallia Ripple"

1946

Hairdressing Shows around warm perm devices, “Perma Tieda”

1950

The “Perma Tieda” perm in a hair salon

1962

The research and innovation laboratory sets up in Paris

1963

The packaging site in the city center of Reims

1990

Launch of Solaris, the absolute blond expert

1992

Launch of Carmen hair color in France and in more than 30 countries around the world.

2004

Eugène Perma inaugurates a new 64,000m2 production site on the outskirts of Reims.

2005

Launch of Essentiel, the dual-expertise keratin treatment range to strengthen and enhance all hair types.

2007

Didier MARTIN, CEO since 1995, takes over the company at 100%. His goal ? Make EUGENE PERMA, the French Maison expert in hair beauty in France and abroad.

2014

Carmen reinvents itself for more performance and is enriched with a new technology: the Reflect Magnetic System. It thus becomes Eugène Perma Professionnel's first shimmer and shine-amplifying oxidation colour.

2019

Launch of Collections Nature, the first professional brand that reinvents committed and natural care in hairdressing salons, without compromising on performance.

2019

Launch of Eugène Perma 1919, the range with vegan formulas and precious ingredients bringing together all the know-how of Eugène Perma Professionnel.

2020

Launch of Carmen Rituel, the 1st professional coloring ritual combining naturalness, performance, color and care. A real feat of innovation, this 3-step coloring ritual is formulated without ammonia and without mineral oils.